UAE - Sadia, a pioneer in the frozen food industry and a brand with such stature has rightfully positioned itself as a world leader and continues to grow globally. Being at the forefront of its league, Sadia aims to further strengthen its relationship with its business partners and industry peers. Recently, Sadia participated as a Platinum Sponsor at the 4th East Coast Open International Culinary Competition organized by Miramar Al Aqah Beach Resort & East Coast Chefs Under the Advice & Guidance of Emirates Culinary Guild. Held on the 8th & 9th of June 2015 at Miramar Al Aqah Beach Resort, Sadia took up this opportunity to strengthen and add value to the hospitality sector by participating in the event attended by Top Hoteliers, F&B Specialists and Guests from across the UAE. Sadia has always been a strong believer in building lasting relationships with its business partners. Hence, the brand was happy to sponsor the event and take part in the annual competition. The event was participated by 33 hotels with teams from all around the world, such as Croatia, Kingdom of Saudi Arabia, Morocco, Oman, and Australia & Sri Lanka to name a few. A total of 263 competitors, with 23 Judges locally & internationally, and 23 Marshals from top hotels in the region.